Marketing Research Guide: Key Resources

Comprehensive coverage of journals and trade publications in all business-related disciplines. Additional full text, non-journal content includes financial data, books, major reference works, conference proceedings, case studies, company profiles, SWOT analyses, investment research reports, industry reports, market research reports, country reports, and Harvard Faculty Seminar Videos.
Dates Covered: 1886-present.

Includes ABI/INFORM Global, ABI/INFORM Dateline and ABI/INFORM Trade & Industry. This database covers business and economic conditions, corporate strategies, management techniques, as well as competitive and product information.
Dates Covered: 1971-present

Covers consuming societies around the world, from the Age of Enlightenment to the present, and shows how consumption has become intrinsic to the world?s social, economic, political, and cultural landscapes.

Access research reports that address consumer behavior and industry/market trends in retailing, food and beverages, personal care, manufacturing, services, hospitality, healthcare and technology. Geographic coverage is predominantly the United States but there is also significant global and individual foreign country analysis best discovered by selecting the advanced search option.

Market research database providing statistics and analysis on companies, industries, economies, and consumers worldwide.
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