Access research reports that address consumer behavior and industry/market trends in retailing, food and beverages, personal care, manufacturing, services, hospitality, healthcare and technology. Geographic coverage is predominantly the United States but there is also significant global and individual foreign country analysis best discovered by selecting the advanced search option.
Market research database providing statistics and analysis on companies, industries, economies, and consumers worldwide.
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Provides searchable news and market research from the National Sporting Goods Association and other industry sources on all aspects of sporting goods, sports equipment, participation, demographics, fan profiles, sports finance, sponsorship, broadcasting, media, and marketing.
Contains the market research reports of Ernest Dichter, a consumer analyst and market research pioneer. The reports and ads cover a wide range of consumer industries, including clothing and accessories, food and drink, and sport and leisure.
An archive of the history, operation, and policies of the J. Walter Thompson advertising firm. Includes: print advertisements, publications, business records, and other internal company documents pertaining to a wide range of brands, companies, and industries.
DePaul University Libraries does not subscribe directly to Nielsen. However, there are several sources that report Nielsen data:
You migh very well find exactly what you need when Googling, except that the content is for sale. No library can possibly afford to offer all the reports that exist. There might very well be some great content available for free on the Web. Try the following search syntax in Google, for example:
coffee market research filetype:pdf
With results displayed use the "tools" option to limit to the past year in order to find content posted recently.