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Industry overviews, industry surveys, environmental scans...call them what you will. These concise reports can provide a wealth of background detail and data.
MarketLine Industry Profiles
This link opens in the database Business Source Complete with a search strategy that looks for MarketLine Industry in the title of the document. Add your industry keyword of interest to the second line. You will likely need to add a specific country to the third line set also to look at the title, e.g., MarketLine Induistry Profile: Steel in United States.
First Research Industry Profiles
This link will launch a search in the database ABI/Inform that returns the most recent quarterly updates filed. Add your industry keyword to the search box using this syntax: AND ti(keyword) so that the results narrow to reports with the keyword present in the title. If nothing is found, try alternate keywords or remove the title field limitation.
A statistical research database that allows for basic or highly granular trend analysis through the use of industry financials, ratios and market research (including: start up activity, sales growth, employment rates and business failures) at the national and local levels.
Access research reports that address consumer behavior and industry/market trends in retailing, food and beverages, personal care, manufacturing, services, hospitality, healthcare and technology. Geographic coverage is predominantly the United States but there is also significant global and individual foreign country analysis best discovered by selecting the advanced search option.
Historical and forecasted global marketing information including demographic and economic statistics, consumer lifestyles and industry reports for the United States and 80 other countries. Formerly known as Passport Reference & Markets.
Access note: Not available to walk-in users.
Use this version of Thomson ONE to access analyst reports (located under Research). NOTE: Functional only in Internet Explorer; other browsers not supported
Research Tip #1
Need an SIC or NAICS code in order to search for industry analysis? Instead of trying to look it up, do a company search for a company that, in your mind, represents that industry. For example, in order to determine the SIC code for coffee, do a company search for Starbucks. A company profile will typically include the relevant industry codes and links to corresponding industry reports. It's always good to note such industry codes as you encounter them--you'll have them when you need them!
Research Tip #2:
Trade and professional association Websites are also valuable sources of market research and statistics. Do an advanced Google search combining industry keywords and "association" limited to the .org domain. Yes, some associations require a membership to access content, but many others provide free access. Look for anything labeled "research" or "media kit", for example.
IT and e-Commerce
IT is pervasive in the business world. Consult these databases if you are looking to research a tech company, a particular IT application or concept.
Outstanding resource for researching IT in Business. Gartner reports provide forecasts and analysis for companies, industries, and specific technologies. Searching retrieves content owned by DePaul.
Dates Covered: 1995-present.
Access note: Available only to currently enrolled students, faculty, and staff; not available to the public.
Contains hundreds of reports on technology and media.
Pew Research Center: Internet, Science and Technology
Results of studies on the impact of the internet on children, families, communities, the work place, schools, health care and civic/political life. A non-partisan, non-profit group, they provide full-text reports and access to datasets.