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University Library DePaul Library

Market Research

What are the consumer demographics for a particular product/brand/location? Can I find market share details? These are two of the most common questions. Answers can be elusive, but here are some powerful tools to start your research: 

Business Directories

Need to identify businesses in a particular location or industry? Trying to find market research firms?

Finding Target Market Info in Article Databases

Demographic Analysis

In addition to the sources at the left, additional tools for market segmentation can be viewed here.