University Library DePaul Library

Market Research

What are the consumer demographics for a particular product/brand/location? Can I find market share details? These are two of the most common questions. Answers can be elusive, but here are some powerful tools to start your research: 

Business Directories

Need to identify businesses in a particular location or industry? Trying to find market research firms?

Finding Target Market Info in Article Databases

How to Read MRI Data