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Encyclopedias and Reference Tools
SRDS Media Directories
These directories from Standard Rate and Data Service (SRDS) allow you to determine current ad rates for business & consumer magazines, newspapers and radio/TV/cable stations.
Encyclopedia of Public Relations
Explores the evolution of the public relation field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession.
Encyclopedia of Corporate Reputation
Presents concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations.
Bloomsbury Food Library
Offers cross-searchable access to encyclopedias, reference works, e-books, images and more in food-related studies. Covers topics in food history, sociology, anthropology, cultural studies, human geography, sustainability, agriculture, culinary arts, literary studies, political science, and development studies.
Encyclopedia of International Media and Communications
Explores the ways that editorial content--from journalism and scholarship to films and infomercials--is developed, presented, stored, analyzed, and regulated around the world.