Access research reports that address consumer behavior and industry/market trends in retailing, food and beverages, personal care, manufacturing, services, hospitality, healthcare and technology. Geographic coverage is predominantly the United States but there is also significant global and individual foreign country analysis best discovered by selecting the advanced search option.
Market research database providing statistics and analysis on companies, industries, economies, and consumers worldwide.
Access note: Some users might encounter a single sign-on (SSO) prompt in error and subsequent link to “Contact your institution." We recommend first trying a different browser or clearing cookies to see if doing so resolves the issue.
Access note: Not available to walk-in users.
Research Essentials is a module within the Insights platform designed specifically for consumer research, insights, ad research and media research teams and providing access to annual national consumer survey data. Access note: Limited to 10 concurrent users. Not available to walk-in users.
Provides searchable news and market research from the National Sporting Goods Association and other industry sources on all aspects of sporting goods, sports equipment, participation, demographics, fan profiles, sports finance, sponsorship, broadcasting, media, and marketing.
Allows you to determine the media landscape in any given metro area along with advertising rates and readership/audience profiles for individual business and consumer magazines, newspapers, and radio/TV/cable stations.
An archive of the history, operation, and policies of the J. Walter Thompson advertising firm. Includes: print advertisements, publications, business records, and other internal company documents pertaining to a wide range of brands, companies, and industries.
Contains the market research reports of Ernest Dichter, a consumer analyst and market research pioneer. The reports and ads cover a wide range of consumer industries, including clothing and accessories, food and drink, and sport and leisure.
Prepared market research reports are very expensive. Although we don't subscribe to the particular services mentioned, consider the sources listed immediately to the left. Research is often summarized in the business press; be sure to use the sources listed under the "Articles" tab.