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Access research reports that address consumer behavior and industry/market trends in retailing, food and beverages, personal care, manufacturing, services, hospitality, healthcare and technology. Geographic coverage is predominantly the United States but there is also significant global and individual foreign country analysis best discovered by selecting the advanced search option.
Historical and forecasted global marketing information including demographic and economic statistics, consumer lifestyles and industry reports for the United States and 80 other countries. Formerly known as Passport Reference & Markets.
Access note: Not available to walk-in users.
Research Essentials is a module within the Insights platform designed specifically for consumer research, insights, ad research and media research teams and providing access to annual national consumer survey data. Access note: Limited to 10 simultaneous users. Not available to walk-in users.
Provides searchable news and market research from the National Sporting Goods Association and other industry sources on all aspects of sporting goods, sports equipment, participation, demographics, fan profiles, sports finance, sponsorship, broadcasting, media, and marketing.
Outstanding resource for researching IT in Business. Gartner reports provide forecasts and analysis for companies, industries, and specific technologies. Searching retrieves content owned by DePaul. Dates Covered: 1995-present. Access note: Available only to currently enrolled students, faculty, and staff; not available to the public.
Allows you to determine the media landscape in any given metro area along with advertising rates and readership/audience profiles for individual business and consumer magazines, newspapers, and radio/TV/cable stations.
An archive of the history, operation, and policies of the J. Walter Thompson advertising firm. Includes: print advertisements, publications, business records, and other internal company documents pertaining to a wide range of brands, companies, and industries.
Coverage dates run from the late 19th century to the 1990s.
Contains the market research reports of Ernest Dichter, a consumer analyst and market research pioneer. The reports and ads cover a wide range of consumer industries, including clothing and accessories, food and drink, and sport and leisure.
Results of studies on the impact of the internet on children, families, communities, the work place, schools, health care and civic/political life. A non-partisan, non-profit group, they provide full-text reports and access to datasets.
Does DePaul offer access to reports from Nielsen, Mintel, Forrester, etc.?
Prepared market research reports are very expensive. Although we don't subscribe to the particular services mentioned, consider the sources listed immediately to the left. Research is often summarized in the business press; be sure to use the sources listed under the "Articles" tab.