Key resources
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Business Source Ultimate This link opens in a new window
Comprehensive coverage of journals and trade publications in all business-related disciplines. Additional full text, non-journal content includes financial data, books, major reference works, conference proceedings, case studies, company profiles, SWOT analyses, investment research reports, industry reports, market research reports, country reports, Harvard Business Review, and Harvard Faculty Seminar Videos.
Dates Covered: 1886-present.
*Upgraded from Business Source Complete in July 2024*
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Encyclopedia of Public RelationsExplores the evolution of the public relation field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession.
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SRDS Media Directories This link opens in a new window
Allows you to determine the media landscape in any given metro area along with advertising rates and readership/audience profiles for individual business and consumer magazines, newspapers, and radio/TV/cable stations.
