The following subscription resources can help provide you with information about markets and industries. The user interfaces are not always super intuitive, so please don't hesitate to reach out to the library with any questions!
Access research reports that address consumer behavior and industry/market trends in retailing, food and beverages, personal care, manufacturing, services, hospitality, healthcare and technology. Geographic coverage is predominantly the United States but there is also significant global and individual foreign country analysis best discovered by selecting the advanced search option.
Market research database providing statistics and analysis on companies, industries, economies, and consumers worldwide.
Access note: Some users might encounter a single sign-on (SSO) prompt in error and subsequent link to “Contact your institution." We recommend first trying a different browser or clearing cookies to see if doing so resolves the issue.
Access note: Not available to walk-in users.
Research Essentials is a module within the Insights platform designed specifically for consumer research, insights, ad research and media research teams and providing access to annual national consumer survey data. Access note: Limited to 10 concurrent users. Not available to walk-in users.
DePaul Libraries DO NOT subscribe to Hoovers.com, however, the same reports are available through the database Nexis Uni. This link will limit your search to just the Hoover's content.
The following tutorials can help you navigate some of the less intuitive aspects of market and industry information resources.
The following books and web resources may also prove useful in finding market and industry information.
You might very well find exactly what you need just by Googling, except that the content is behind a paywall (and often very expensive!). No library can offer free access to all possible paywalled reports, but there might be some great content available for free. Try the following search syntax in Google:
coffee market research filetype:pdf
This "filetype" command tells Google to find PDFs, which are more likely to be full reports. Once your results list is displayed, use the "tools" option to limit to the past year to find content posted most recently.