The following subscription resources can help provide you with information about markets and industries. The user interfaces are not always super intuitive, so please don't hesitate to reach out to the library with any questions!
Access research reports that address consumer behavior and industry/market trends in retailing, food and beverages, personal care, manufacturing, services, hospitality, healthcare and technology. Geographic coverage is predominantly the United States but there is also significant global and individual foreign country analysis best discovered by selecting the advanced search option.
Market research database providing statistics and analysis on companies, industries, economies, and consumers worldwide.
Access note: Some users might encounter a single sign-on (SSO) prompt in error and subsequent link to “Contact your institution." We recommend first trying a different browser or clearing cookies to see if doing so resolves the issue.
Access note: Not available to walk-in users.
Research Essentials is a module within the Insights platform designed specifically for consumer research, insights, ad research and media research teams and providing access to annual national consumer survey data. Access note: Limited to 10 concurrent users. Not available to walk-in users.
The following books and web resources may also prove useful in finding market and industry information.